New identity for Gourmet Hotdog launch in the UK

Source: www.designweek.co.uk

Gourmet Hotdog, which opens in Soho, London, claims to redefine what has been traditionally seen as a poor quality fast food, in to a convenient and engaging gastronomic experience.

R&D&Co clinched the contract to create a brand identity, packaging and retail interiors scheme last October

The group has worked with a number of collaborators on the retail format and digital specialist as well as on interactive elements that will allow customers to create their own hotdogs.

It is hoped that the interior component could eventually be taken to outdoor events, festivals and concerts, where consumers will instantly recognize it as the Gourmet Hotdog brand.

So the next time your in the Soho, London look for The Gourmet Hotdog Company.