Thursday, April 10, 2008

NEW (Mini) WEINERMOBILE

Hey, Looks like Oscar Meyer is downsizing as well!
Well at least one new Weinermobile is! The Wienermobile, with 72 years in service and a design more memorable than any other. At 27 feet in length, the legendary Hot Dog is also one of the bigger vehicles on the road, but that's all changed with the introduction of the MINI Cooper Wienermobile. At only 15 feet in length, it is a compact tribute to one of America's favorite foods (the Hot Dog). Oscar Mayer unveiled the Mini Wienermobile as part of a promotion celebrating the company's 125 years in business, though the company didn't say whether the MINI Cooper would remain in the Wienermobile fleet. While it wouldn't be right for the MINI Cooper to replace the original Wienermobile altogether as the official transportation for the world's biggest hot dog, we think it's certainly capable enough to join the fleet. Check out the video below.
It was invented in 1936 by Oscar's nephew, Carl G. Mayer. Oscar Mayer & Co. embraced new vehicles to advertise their product with the introduction of Oscar Mayer's trademark Wienermobile. The distinctive vehicles were very popular and are still used by Oscar Mayer today. Drivers of the Wienermobiles often hand out Wienerwhistles, toy replicas of the Wienermobile that double as whistles.The Wienermobile has been a success for Oscar Mayer, proving to be a unique means of advertising and marketing.





Source/Photos: New York Times via AutoblogGreen
the Hot Dog Kids



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